Coming together is a beginning; keeping together is progress;
working together is success. –Henry Ford
A web brand is multidimensional. It's more than just a message or even an identity. It's also the degree to which you ensure a positive user experience, optimize usability, and incorporate technology that addresses key user needs and leapfrogs the competition. By taking all of these dimensions into account, you'll cement long-term relationships with your customers, and maximize profits. Great design is a marriage of aesthetics and functionality, beauty and practicality. Their child is credibility.
Credibility is Key
According to a recent study at Stanford University, the success of most websites hinges on credibility. A poorly-designed site with dull, lifeless visuals, confusing navigation, too many bells and whistles, or vague entreaties will send potential customers straight to your competitors. Studies have shown that over 46% of your visitors will judge the credibility of your site based on design.
The most credible websites blend strong visual appeal with high functionality, lucid presentation of information, and a clear and accurate picture of a company's products and services. The result is the Holy Grail of marketing : authentic, effective communication.
Next step: let's start building!