Highly functional websites fulfill the customer's needs as
quickly and effortlessly as possible.
Functional websites are intuitive, practical, and structurally consistent.
They make it easy for users to accomplish their goals with minimal effort. A "dysfunctional"
site is hard to navigate, poorly arranged and unreliable. It fosters confusion,
leading to frustration and a quick exit. It's essential that your site be easy to
navigate and simple to use. Users want to get in, find what they want, seal the
deal and then exit on their own terms. If they can't, the competition is always
just one click away.
At KW Works functional design—and a positive user experience—lies
at the heart of all our web projects. We work closely with you to fine-tune the
key functionality of your new website, to ensure that user journeys are simple,
effective, and ultimately profitable for you.
Highly Functional Design
Superior functional design can be discerned in four key areas of your website: information
architecture (how everything is organized), information scent (how easily users
can find what they are looking for), interactivity (what happens when the user clicks),
and navigational structure (where each page should go within the site). We think
long and hard about the site's usability and accessibility, and
consider issues such as:
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How users can easily navigate the site
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Where they are likely to go most frequently
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How to effectively drive users towards certain content or process (such as making
a purchase)
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Clear, well-marked paths for completing tasks
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What type of navigation works most effectively for your audience
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Intuitively-organized content based on user needs
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How users can drill down to obtain more detailed information
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How users can access the key content of the site simply and quickly
Big words and even bigger concepts. But when you do them well they add up to one
thing: a site that's both highly functional and easy to use.
Beautiful Design + Functional Design = Integrated Design