Know your competitor and know yourself and you can fight
a hundred battles without disaster.
Sun Tzu said it best: understand who you're up against. A key part
of our analysis phase is a thorough assessment of your current and potential competitors.
We'll find out who your competition really is, which segment of the market they're
targeting, and how effective their message and strategy seem to be. We'll analyze
your competitors' sites to determine which functionality is important to customers
and which is not.
Creating a Competitive Edge
Our competitor analysis provides systematic information about competitive and
best-in-class web presence through detailed evaluations and comparisons
of site features, technology, branding, content, usability, and overall effectiveness.
This analysis helps us to optimize your site design and enhance its performance
by identifying, tailoring, and incorporating best practices—not by imitating,
but by innovating.
Our research about your competitors will fuel our ideas, plans and suggestions for
your site. We'll discuss the best ways to make your new website more compelling,
persuasive, and action-oriented than those of the competition. We're all about
winning on the business battlefield—and we know you are, too.
That's why we do lots of research into what will and won't work in your marketplace,
and work with you to develop a winning strategy. Only then do we design your website,
confident that it has been tailored to deliver what both you and your customers
Next step: the design