Skip Navigation LinksHome > Web Design > Begin with Analysis > Competitor Analysis

Know your competitor and know yourself and you can fight a hundred battles without disaster.

Sun Tzu said it best: understand who you're up against. A key part of our analysis phase is a thorough assessment of your current and potential competitors. We'll find out who your competition really is, which segment of the market they're targeting, and how effective their message and strategy seem to be. We'll analyze your competitors' sites to determine which functionality is important to customers and which is not.

Creating a Competitive Edge

Our competitor analysis provides systematic information about competitive and best-in-class web presence through detailed evaluations and comparisons of site features, technology, branding, content, usability, and overall effectiveness. This analysis helps us to optimize your site design and enhance its performance by identifying, tailoring, and incorporating best practices—not by imitating, but by innovating.

Our research about your competitors will fuel our ideas, plans and suggestions for your site. We'll discuss the best ways to make your new website more compelling, persuasive, and action-oriented than those of the competition. We're all about winning on the business battlefield—and we know you are, too. That's why we do lots of research into what will and won't work in your marketplace, and work with you to develop a winning strategy. Only then do we design your website, confident that it has been tailored to deliver what both you and your customers need.

Next step: the design stage