Old-school advertising was like background music. It was everywhere, but only a
few people were listening. Now there's a better way.
Pay-Per-Click advertising (PPC) isn't about saturation—it's about targeting.
You're not trying to reach everyone. Only the people who really want what you're
offering. The majority of search engines sell the premium position listings on a
cost-per-click basis, meaning you only pay for legitimate leads. PPC is simply
the most effective way of reaching your customers. Although it can
be complicated for a novice, a well-managed campaign can generate big results in
very little time. Some of the advantages of PPC are:
- Immediate visibility. While it can take months for even the most effective SEO to
have an effect on your search rankings, PPC can get you on page one instantly.
- Real leads. Because people have to click on your ad to arrive at your site, they
are more likely to be potential customers, not just browsers.
- Excellent ROI. You only pay when someone clicks on your ad. There's no cost to you
if your ad isn't generating traffic.
- Tracking and reporting. PPC allows for total transparency. You can see how much
you're spending, gauge the effectiveness of your ads geographically, even see what
days of the week or times of day are most effective in generating interest and conversions.
You can decide where you want your ads to appear, and which customers you want to
Let Us Manage Your Next PPC Campaign
Although it's incredibly cost-effective, successful PPC advertising can be time-consuming.
That's why we offer full-service PPC campaign management. We'll do the keyword research,
set up your ad groups, write your ads, and split-test them. We'll create and optimize
your landing pages to ensure that once web users click through to your site from
a search, they find exactly what they want, and—most importantly—buy
it. We'll help you to maximize your conversation rate, tweaking
your campaigns as necessary to achieve maximum ROI. We'll monitor your accounts
and give you complete access to PPC reports. All you have to do is handle a whole
bunch of new customers!