Lord Lever famously said "Half my advertising money is wasted. The problem
is that I don't know which half." Fortunately, we now have
ways of finding out.
Search engine optimization and Pay-Per-Click Advertising have revolutionized marketing.
Saturation advertising and cold calling have gone the way of the dinosaurs. Online
marketing is targeted at the granular level; if you do it right, all the visitors
who come to your site will be looking for exactly what you're offering. What's more,
tracking your conversion rate and ROI has never been easier. A well-managed pay-per-click
campaign can show you exactly how much you're spending on advertising, and how much
you're getting back. You have a great product and a compelling message. Now you
just need to give your customers a detailed map to your door. That's what online
marketing is all about.
Here at KW Works, all of our marketing tactics have one aim: to
bring your website quality traffic that will convert to profitable transactions.
Whether you're selling a product, offering a service, or signing visitors up for
a newsletter, we've perfected a variety of online marketing strategies to help
you stand out in the crowd. We'll consult with you to determine which
combination of services will best suit your needs. Then we'll develop a customized
approach to enhancing your brand identity and getting your message out to people
who can't wait to hear it.
Our Online Marketing Services Include:
- Brand Strategy
Building brand identity is the foundation of successful marketing. Branding includes
logo design, memorable slogans/taglines, and, more broadly, the entire look
and feel of your website and marketing collateral. Whether you're looking to establish
brand identity, re-brand your business, or simply make your brand work harder for
you, KW Works can help. More
Engine Optimization (SEO)
Our search engine optimization packages ensure that your business will be visible
to and indexed by all major search engines. We'll do extensive keyword research,
write SEO-friendly copy, and fully optimize all your off-page content. We'll build
strong, ethical links to relevant indexes, blogs, and corporate sites. Find out
how SEO can help you rise above the fray. More
- Pay-Per-Click Advertising
Pay-Per-Click Advertising (PPC) is probably the most significant marketing innovation
of the new century. PPC levels the advertising playing field like never before—it's
no longer necessary to have a huge advertising budget to make a big impression.
A well-managed PPC campaign can increase your bottom line for only a fraction of
what a traditional advertising campaign costs. Interested? Find out how we can help
you cash in on all the marketing magic of PPC advertising. More
- Social Media
Social media sites are the future of marketing. Facebook has over 500 million users
worldwide. Twitter grew by over 1000% in the last year. More than half the users
of these sites log on daily, many spending hours interacting with friends, co-workers,
and people who share their interests and social commitments. More and more businesses
are finding ways to harness the power of these networks through innovative marketing
strategies. With our help, yours can be one of them. Find out more about the growing
power of social media.
- Copywriting and Web
Compelling, action-oriented copy is just as important to your marketing goals as
design. It's essential to establishing credibility and building brand loyalty. We'll
write content for you that reflects your business goals and adds depth to your brand.
We'll tell your story, showcase your expertise, and let your customers know that
they're your first priority. All in a few well-chosen words. Find out more about
our copywriting services. More
- Blog Services
An on-site blog can be a powerful marketing tool. A blog lets you talk to your customers
informally and engage with their comments and questions on a regular basis. Your
blog can update customers about the latest industry innovations, tell funny, endearing
stories about your company, and generally make them feel like they're part of your
business family. A blog is also an excellent way to improve your search rankings.
Too busy to blog? We can take your blogging ideas and turn them into a compelling
story that will draw customers back to your site daily! Find out more about the
marketing magic of the blogosphere.