At the heart of our continued success is the experience, energy, and passion of our team.
Kirk has had a passion for business and marketing since the fourth grade, when he
purchased his first subscription to the Wall Street Journal. After graduating
from the University of Michigan, he wandered east for a time, picked up a Harvard
Ph.D., and taught at Yale for eight years. While in New Haven, he amused himself
by developing pedagogical computer games and earned the undying gratitude of his
students by letting them play for class credit. After his sojourn in the ivory tower,
he's come back to Michigan. In 2008, KW Works was born. If Kirk's creative vision
and technical skill are the foundation of the company, his entrepreneurial energy
is its driving force. As a small businessman himself, he understands the bottom
line; he's passionate about helping small businesses grow into major market players.
When not conjuring web magic for his clients, Kirk enjoys going a few rounds with
the heavy bag, constructing toy soldier battlefields with his son, and dreaming
about the day when Michigan will once again be a football powerhouse.
Gayle is a self-proclaimed word nerd who has found her true calling as a web copywriter
and market researcher. She can spend hours wandering around Google looking at website
design and assessing content. A Cornell Ph.D., published author, and avid blogger,
Gayle treats every client's business as a chance to learn a new marketing language.
She knows that good content is the key to a successful web presence, and that persuasive
ad copy hooks the reader by telling a good story. Even if the story is only 140
characters long. She's often chagrined by the low quality of web content out there,
and determined to raise the standards, even if she has to do it single-handedly.
Yes, she's a little competitive. When she prepares your market analysis, she's focused
on one thing: helping you to come out on top. Oh, and don't ever play board games
with her. She plays to win, and has been known to gloat. Gayle's also a passionate
animal lover, social networker, and Italian cook. If you like her web copy, you'll
love her lasagna!
A native of Munich, Al completed his degree in Computer Science in 1999. He followed
his future wife to the US in 2000, spending the better part of the decade toiling
in the corporate jungle. Al's an inveterate code geek, with, as he freely admits,
the social skills to match. Get him talking about content management systems, migration-to-web
of legacy applications, or secure intra- and extranets, however, and you'll be hard-pressed
to get a word in edgewise. Al has solid experience with MySQL, MSSQL, Oracle, DB2,
PostgreSQL, and MS Access database systems, and he's happy to bend your ear about
their relative merits. When he's not hunched over a computer or hanging with his
family, he's playing rabid fanboy to FC Bayern Munich, his hometown soccer—er, football
Steve is our resident open source guru. A master of all things PHP, MySQL, Apache,
Linux, Unix, and all that other open source hay nonny nonny. He also gets really
excited talking about E-commerce platforms and content mangagement systems —we've
discoverd that his true love is and will always be WordPress. We certainly can't
hold that against him. Steve hails from the Southwest and received his Bachelor
of Computer Science degree from Arizona State University. He loves to get back to
the Southwest whenever he can to fish and hike.
Finn is our go-to guy for all our retrieval needs. Whether he's chasing mini soccer
balls, begging for food, or watching other dogs on TV, Finn approaches the task
with gusto and (sometimes excessive) enthusiasm. He takes his company mascot role
seriously, and has been known to bark maniacally when a particular design meets
his high standards. Clients can rest easy that no design leaves our office unless
it passes the rigorous Finn Test of Excellence.